The Incredible Rise and Popularity of Starbucks Coffee!
Coffee has been around for years in so many parts of the world. People drink it to stay warm, to stay awake, and to connect with family and friends. Whether you're in Europe, The United States, or in the heart of the countries where it is produced, coffee is a staple part of the lives of so many different people.
Starbucks is a coffee chain café that has spread to 32,646 separate locations around the world. Over 13 countries sell their famous caffeinated beverages. With its signature tasting coffee, branded mugs, and reputation of being a hip café to hang out, there's no wonder why it has become so popular in the 50 years it has been open.
So, why has Starbucks become the face of coffee? Why do people elect to go through the drive-thru for a cold brew Starbucks latte before heading to work? What makes their coffee so unique? We're here to break that down for you.
The Rise of Starbucks
Since its opening in 1971, Starbucks has been relatively popular. However, it was not until the early 2000s did the well-known café take off and gain traction with the popular crowds. Some of the reasons this happened include:
- The rise of social media
- The modern and easy-to-spot branding material such as their famous logo
- Marketing of Starbucks as a peaceful place to relax and unwind
- The familiarity of their never-changing coffee taste
- Free Wi-Fi and areas to sit and work
- An area to socialize
Coffee had never been so accessible. As people started to learn more and more about Starbucks, it became crucial to so many.
Seattle, the city where Starbucks originated, had been a big coffee hub for a long time. Starbucks took this and ran with it. As more and more locations started to pop up around the Northwest, more and more people fell in love with their coffee and ambiance.
So, was it just about the marketing? Maybe. For some, Starbucks tastes better and offers a higher quality that they can't find elsewhere. Either way, we can't negate social influence and good branding's effect on any brand.
Arriving At The Top
When Starbucks started to gain popularity in 2008, not many other cafes, restaurants, or stores competed with it.
Because of the lack of competition, Starbucks was able to gain traction quickly with many audiences. Since social media was also quickly gaining more and more members, users were excited to try out any new hot trends.
Starbucks created this modern take on having your morning coffee before work that people loved. For some, it even meant having your morning coffee while at work. It offered a friendly and hip environment for remote workers and writers alike to sit down and enjoy a hot drink while working on their latest projects. Not to mention—free Wi-Fi!
These days, Starbucks has locations all around the world. Some of their locations include:
- Boston, MA
- Austin, TX
- Missoula, MT
- Calgary, Canada
- Berlin, Germany
- Paris, France
- Frankfurt, Germany
- Sao Paulo, Brazil
So, whether you're at home or on a trip, Starbucks made it so that you can enjoy hot coffees, teas, cold brews and drinks, and a variety of snacks and bakery items that you love.
It opened the doors for many local coffee shops and other coffee chains to offer the same. Now, coffee shops all over the world provide meeting areas, lounges, and unique non-alcoholic drinks.
For the Love of Coffee
A table at Starbucks with cake, a snack bar, and two coffees
So, what's inside Starbucks coffee that makes it so good to so many? There are many theories about that. Some believe that caffeine is enough to make you keep going back for more. Some believe that Starbucks is the top player in the coffee industry. Some would rather never have coffee again than have to drink anything other than Starbucks coffee.
Many studies have shown that Starbucks does cook their coffee beans at a higher temperature than other brewers, this causes the well-known and unique taste that you'll find doesn't change very often from drink to drink.
This consistent taste allows its customers to always get the same product whenever they order. It also allows the company to brew higher amounts of beans in a workday. Some people like this burnt taste, but others find it not to their liking.
What do you think? If you're someone that loves coffee, do you spend the first 15-minutes of your workday ordering a Starbucks caramel macchiato to go? Or do you prefer locally-brewed black coffee with a bit more flavor?
Whatever it is, you're not alone. Coffee is a widely loved drink in almost every country in the world! Some take it black, and some like it with cream and sugar. Others like a sugary mixed Starbucks Frappuccino!
Two Starbucks drinks sitting on the edge of a balcony overlooking buildings
It's no secret that Starbucks is one of the most popular coffee shops in the world. Since its rise to fame, more and more stores continue to open each year and show no signs of slowing down.
From its well-known dark green logo and branding material to its simple, modern stores that welcome all types of people in the community, Starbucks is a name almost everyone has heard. It could be around for over 50 more years!
If you're a coffee-lover, you'll be happy to know that The Foodie Channel will be discussing even more coffee-related content in the future. If Starbucks isn't your thing, we'll get into all aspects of coffee and food. Check out some of our other articles and videos to learn more about what we do, who we are, and our stories.
If anything, we can all agree that Starbucks is an excellent example of the power of coffee and food over human connection and socialization, which we are passionate about too here at The Foodie Channel.